Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been through with(p) to clear the challenges faced by the companies in light of customers characterise inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows hierarchy theory 2. Kano model INTRODUCTION Companies in todays world have to face just about gruelling challenges to satisfy customers as their involve are of all m changing, the market they target contains customers of diversified values and cultures. They have to deduct and market their harvest-festivals according to these diversifications in the needfully, values and cultures. NEEDS As customers expectations outride to rise, understanding their unavoidably is becoming more(prenominal) important than constantly before.  Needs refers to the motive behind purchasing a mathematical product or service, non the product or service itself. acknowledge the underlying purchase driver allows an organization to treat icy customers differently based on those needs, maximizing the profitability of apiece customer or group of customers. Customers needs are in a hierarchy as delineate by Maslow 1.

Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. rubber eraser needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - ac t as group, family, affection, relationships! , etc. 4. Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. value & Cultures Though the problem of diversified values and cultures is not new but now it has became more challenging than eer in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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