Coffee and Starbucks Essay

How Did Starbucks father an Icon of America Pop gardening? Coffee is a elevated frequency word in messs lives. Students give apprehension to hold books with sunshine and a cup of cocoa. Professors like to walk into their classrooms to start their graduation-class honours degree class with cups of hot chocolate tree in hand. raft usually drink drinking chocolate with their break unwavering. Most fast food breakfast meals, such as McDonalds, overwhelm a cup of coffee. A cup of coffee in the cockcrow can give deal an energetic and fresh day. Americans really do like coffee. This saying comes from a video called The History of Coffee Culture in America.Coffee ending is profound in America. Most American pile love coffee not save beca commit coffee culture is popular and simmer down, besides also beca example it tastes good. Americans already had adapted well to al down(p) coffee become a situation of their lives. When the topic comes to coffee, battalion of all measure destine of Starbucks because it is variant from other coffee stores. It has customized service, superior taste, a tolerant range of options, and quaint packaging and ideals. As time goes on, Starbucks more than and more approaches peoples lives and becomes an important part of the coffee culture in America, even in the whole world. Now, the Starbucks brand has become a part of pop culture in this 2 wang century.It uses a superior product, unique principles and attractive send offs to reap an ordinary coffee shop become finical and exceptional. Starbucks is the largest coffeehouse company in the world (Starbucks). It had 10,924 stores in the United States in 2012, and the company has been expanding and growing quickly in the two years since (Starbucks social club Statistics). The first Starbucks opened in Seattle, Washington, on March 30, 1971, by triple partners who met while they were students (Starbucks).People always think the Starbucks green logotype is ling Graham holding up two striped bass, but the figure actually center obsession, addiction and death. People may not make believe that the woman in their green label with twin fishtails is a temptress from Greek mythology. She was chosen as the logo because Starbucks was looking for a marine theme to capture the spirit of Seattle (7 Horrifying). Maybe people will ask, thusly why is Starbucks called Starbucks? The name Starbucks is not picked randomly by the originator, it actually means a lot. It is nothing to do with the logo and product.Actually Starbucks is a mortals name. In a famous novel called Moby Dick, the whaler Pequod has a first-mate who loves coffee very much. His name is Starbucks. The book Pour Your Heart Into It-How Starbucks reinforced A Company One Cup at a meter is written by Howard Schultz. He is Starbucks chairman. He thought the name Starbucks reminds people of the sea adventure stories and histories about coffee merchant travel round the world to find hi gh quality coffee beans (Dori Jones Yang). The originators actually evaluate a lot from this name and this company from the beginning. 3 wang.Thefirstandalsothemostimportanttraitforasuccessfulbusinessisasuperior product. They are move to perverting and serving high-quality coffee to keep the pure taste. Starbucks coffee beans mainly come from Costa Rica and Asia. They move over strict management system to temper the quality of coffee beans and other products. That is why Starbucks can keep ingenuousness of their coffee (Starbucks). Greatvarietyisanother causal agentpeoplepreferStarbucks. Ithastonsofflavorsof coffees. They also require a secret menu, which not a lot of people know. People also can design their admit coffee in Starbucks App.Starbucks also has special coffee for all(prenominal) mollify even special events, such as pumpkin flavor drinks for Halloween. Starbucks up to now is not just a coffee maker. It actually lonesome(prenominal) makes coffee-flavored drink s, a Starbucks marketing manager said in a progress video. They are professionals at making coffee drinks, and firstly they have to lease how to make it right. Legend is one of the originators he went to Italy-the birth of coffee-to visit for a fewer months before they started the business. Starbucksalsohaveauniqueideaabouthowtosealcoffeethathascreativenew practices around the coun turn out.They uses Italian words for the cup size such as Grande for medium, not only to demonstrate that they are professional, but also to give people a pinch that it is cool and fashionable. level(p) though people do not think Grande can uprise this coffee store is professional, it will still give people a feeling that they are special. Starbucks does not give much advance publicity, and they do not have a lot of 4 wang posters, but the few posters they have are concise and specific. The main idea of the poster is to demonstrate that coffee is equal to energy.The Morning set of posters tells pe ople they need caffeine to make the day full of energy. An energetic day sounds attractive, so Starbucks use of peoples desire to have an energetic day encourages people to buy coffee. Starbucks also has another feature. They are not the same as other coffee stores, which encourage people to drink slowly and jazz the coffee. On the contrary, they make fast coffee. Starbucks has a drive-thru, which is the principle for fast food. immobile coffee attracts assorted node groups than other coffee stores.Fast coffee is more suitable for office workers, administrative workers, students, teachers, etc. who are adapting to the fast paced life. They are not poor and they do not have time to sit down and enjoy coffee in the coffee store, so Starbucks is absolutely suitable for them. These kinds of customers account for the vast majority of people. The totally different principles make Starbucks become a totally different coffee store, rest out and becoming a leader of the whole coffee ma rket. The Brobdingnagian customer base makes Starbucks become a part of the coffee culture, not a small coffee company any more.The huge customer group also gives this logo special definition, which is fashionable and cool. People have group psychology, which means people usually are interested in the activities that other people are doing. For example, if 90% of ones friends like to eat pepperoni pizza for lunch, then that person must indispensability to try it, unless he/she hates pizza. The Starbucks image is another feature. Not a lot of coffee stores write the 5 wang customers name on their cup. That is provoke and makes the customer feel special. Starbucks special management philosophy and principle make it special enough to make people talk about it and want to become a part of pop culture, too.Thereisanoldsentence,Firstimpressionsareveryimportant. Thedesignand appearance are the first impression that Starbucks gives to customers. So the attractive design is also an import ant reason why Starbucks has become a part of pop culture in this century. The first important design is the logo, which is the enchantress from the Greek mythology. It gives customers a feeling of mystery, pretty and decorative. The outstanding logo makes their products attractive. Starbucks sells their Starbucks China Cups for not a low price, but still a lot of people want to buy it.The main reason is they are pretty, and people do not think cups with a Starbucks logo are ugly. The second reason, of course, people think Starbucks is cool and popular. It is a symbol of fashion. A wide range of options and attractive design makes Starbucks products become more and more welcome. Not only the pretty logo and the products, the gift card is another highlight of attractive design. Most extended companies or stores have their own special gift card, but Starbucks has many. They have tons of different design gift cards each year, for different seasons, special festivals, birthdays, birth and graduates.Their pretty designs and special meaning made them popular. Starbucks is popular,but customershave topay forit. Starbucks justprice for coffee ruled higher than other coffee stores. A tall latte in Starbucks is $3. 00 without tax. 6 wang In McDonalds it is only $1. 99, and in Dunkin Donuts it is only $1. 69 (Yahoo Answers). Thus it can be seen that Starbucks goes far beyond the average price. If people want to enjoy high quality coffee or catch up with fashions, people have to pay more money. diverse company usually has different consumer orientation. High-level consumer group usually do not care about a few dollars. They only care about the quality and how easy and fast it is. Actually that group of people is in the minority. Most people care about a few dollars, especially people who loves coffee. Spend few more dollars on each cup of coffee is actually a huge number of money. People have to face a trade-off. Want to catch up with fashions or improve the status?Then pay more money first. NoonecandenythepopularityofStarbucks. Itusesitsspecialdesigntocatch customers eyes, such as their representative logo and their special design cups. Then they use excellent products and unique taste to keep customers coming back. Finally uses peoples group psychology and the strong principle to make themselves to became a part of popular culture, not only a coffee shop. Now, Starbucks is a trend. It is expensive, but still a lot people chase later on it.Work Cited Coffee Culture. Wikipedia. Wikimedia Foundation, 04 Sept. 2014. Web. 16 Apr. 2014. 7 wang Curtasu, Matei. Starbucks cracking Morning Good Morning Behance. Behance, 11 July 2012. Web. 16 Apr. 2014. Starbucks Company Statistics. Statistic Brain RSS. Starbucks Company Statistics, 12 Aug. 2013. Web.14 Apr. 2014. Starbucks Wikipedia. Wikimedia Foundation, 04 Sept. 2014. Web. 16 Apr. 2014. The History of Coffee Culture in America. History, Travel, Arts, Science, People, Places. N. p. , n. d. Web. 16 Apr. 2014. Why is Starbucks coffee so expensive? Coffee isnt outlay five bucks Blinkie dot org. 5 Nov. 2012. Blinkie dot org. 30 Apr. 2014 Wikipedia. Wikimedia Foundation, n. d. Web. 16 Apr. 2014. 7 Horrifying Historical Origins of Famous Corporate Logos. Cracked. com. Cracked, 16 Feb. 2012. Web. 16 Apr. 2014.