Popular Culture: Effects of Big Corporations on Society Essay

The field of fear plays an important lineament in the economies of various countries as well as the financial rigour of the world market. In this realm, big potentiometers flummox prominentr responsibilities in head the direction of the economy in terms of the decisions that they make and the unconscious processs that they do. Their solve is not merely e trulyplace some other smaller corporations or companies because they similarly have a great impact in the rules of order. These large corporations shanghai the friendship in numerous ways especially when it comes to the different room by which they approach their clients in marketing their products or services.However, the impact of these corporations steady needs to be analyzed especially on how they shape the confederacy at large. There atomic number 18 observ sufficient advantages and disadvantages that big corporations have over the general public that must be given due attention. It is the show of this paper to identify and discuss the role of large corporations in the society. In line with this, the part that big corporations contribute in the field of business and in sustaining the needs and wants of the public forget in addition be emphasized.Furthermore, the methods that nigh of these companies use in their business operations like commercials, advertisements, and mainstream media will also be accounted for. Lastly, the impact and effects of large corporations and the means that they use will also be assessed in terms of how it control the trends and fads in the society as well as how an individual view his or her self. great Corporations Despite the feeling of some muckle with regards to the behaviour and mode of operation of large corporations, they toiletnot deny that this institution also have a percentage in the society.These corporations are mainly responsible in the material offbeat of close to people. It is through the services and products that they render that th e public could be able to have their necessities like food, clothing, and shelter. Almost all corporate employees work daily in order to cater to the needs and wants of the people. This kind of situation is very observable in the current society wherein almost everything in the lives of most individuals involves corporate business.The corporations have its faults and failures but the fact still remains that the corporation is an efficient institution that was created by human creations for the purpose of distributing resources for individuals usage (Bishop). However, the corporations efficiency in doing its purpose comes with a cost. Some people are saying that in order for the corporation to function the society must give this institution the leeway when it comes to societal constraints so that they can pursue material ends.Having the freedom from political, moral, and honest concerns has largely benefited these corporations but these have been a source of frustration by most go vernmental and hearty organizations. Serious concerns have resulted in the leniency that corporations has such(prenominal) as pollution, environmental degradation, product disposal, natural resource depletion, worker welfare, urban decay as well as the long-term health effects from their improper mess up management. According to Bishop Rooke, these issues are indeed important and must be at one time address.However, if the corporations were not given the freedom with regards to societal constraints then this would dampen the goal of the modern industrial society. The World of market Baker regards marketing as a field of discipline and an endeavour which existed for a considerable measure of time in the world to date but remains to be something that still brings fascination and wonders to todays organizations (3). The primary goal and decoct of the efforts of marketing is to inform the people with regard to the products and services (Steinberg 1).For large corporations, this is apply in launching the products and services that they have and introducing it to their target market with the belief that the population from the said group should be enticed to buy the product that is being presented. This serves as the connection between the companies and the society wherein the former infuses several value to the latter(prenominal) through the use of different forms of media such as that of the television, the radio, the internet, the newspapers, and other print and visual forms so long as it allows them to create an image for the products.In doing so, the companies are able to make their corresponding contribution to the best-selling(predicate) culture of the society. As previously mentioned, there are certain determine that are sent with the marketing efforts of the companies. In identifying the relationship between fashionable culture and the different forms of marketing campaigns that affect it, it is important to define what customary culture mean s. McGowan and Kitson defines popular culture as entertainment that is produced by the culture industries, composed of symbolic content, mediated widely, and consumed with pleasure (138).Popular Culture and Marketing of Large Companies The relationship between popular culture and the marketing of large companies may be seen as two-fold. Popular culture serves as the sources of ideas for the marketing efforts of the large companies. Just the same, the biases that are contained within the marketing activities, such as advertising, commercials, and mainstream media, also affect and revolve back into the popular culture of the society. The latter relationship between the two serves as the focus of the next discussion. some(prenominal) forms of technological advances today has allowed the large companies to create images within their advertisements, which may or may not reflect what is real. While deception could be seen as an element of the marketing efforts and activities, people coul d not easily filter this easily. These images created by the large companies easily circulate in culture (Schroeder 7). This is because of the ease that is associated with technological advancements to reach a wider set of audience and deliver their messages with much impact.A classic example of how the media has touch the popular culture is the way the conceit of beauty is reflected and perceived by people. For example, companies such as Max agent and Ponds, large corporations which deal with products related to aesthetics, are giving much speech pattern on beauty that adheres to the standards of the white Europeans and Americans (Moreno 137). It is important to note that since these large companies caters to global consumers, they are able to affect the perceptions of people from outside the European and American countries with regard to beauty.The result is a notion created that people need to be white, tall, slim, and adopt the characteristics of people from these countries in order to become beautiful. In a sense, the advertisements and the commercials launched by the large companies have limited the images of beauty and make a limited sense of the values and characteristics that people should accept. Along with this, discrimination is matte up by those who are not able to follow the trends set by the marketing campaigns of the large companies.Likewise, the very nature of these companies, wherein they are capable of make big initiatives, are financially stable, and are able to establish their name calling and credibility, has strengthened their impact with that of the society. To a certain extent, their words are seen as something that people follow because they have created a sense of influence and are seen as leaders in the industries to which they belong. Conclusion Large companies have affected the society in several ways.First, they have made their organizations available and answerable to the different societal concerns. This is brought about by the need for them to abide by the principles of corporate social responsibility. Second, they have affected the popular culture such that their marketing efforts have led them to send messages and images that are accepted by the society. It is important for the people to filter these images. Likewise, it is necessary that a review of the ethical conducts of the companies is maintained.