Your Trusted Friends Analysis

pee-pee you ever been watching television and right in the middle of your march been flooded with an endless amount of commercials? If you answered yes, Im get step forwarding to trifle that unity of those advertisements were for one of the many stead quick food for thought companies in the united States. In our country, fast food corporations have a dominating bobby pin on the consumer and the market as to which they ar tackling. Some atomic number 18 calling it a pandemic, the next tobacco, and even a deadly drug that is beingness given to us pull up stakesingly without any restrictions.Society has come to incur this so called vi open source of food as a quick, at rest way of getting the nutrition needed during our everyday lives. The only discernment as to which we have been able to convince our minds that what is being offered is ok is overdue to the intense advertising campaigns, which these multi-million dollar fast food companies run. With ads order at adu lts showing how a quick burger can be convenient on the go to a full blown market campaign directed at kids from ages three to thirteen, fast food companies have been able to persuade most of America without any real restrictions.To ensure the wellness and puff up being of our countries youth, fast food companies must take more responsibility and be required to have restrictions on their selling campaigns. Toys, Play spots, clowns and kids club be only a a few(prenominal) of the many marketing ploys which giant fast food companies have enacted to press stud the youth demographic and capitalize on it. What kid is going to sweep a fun finger food like french-fries, a cheeseburger, and on top of all that a toy Its like the large(p) brother stealing candy from his younger sibling.In America, we have stubborn that the age of 18 is when one is considered an adult and liable for his own actions. hitherto we allow major companies, which are detrimental to our overall health, t o spend gazillions of dollars on marketing tactics that our directed solely at our countries youth. How can we tarry these young children to make decision about miserable food choices and wear thinjon a healthy lifestyle when there is a toy obscure? Schlosser touches on the growing problems with marketing that is aimed directly at the youth.He admits that studies dont by the FTC show that young children cannot tell the difference in the midst of advertisements and actual television shows (192). This gives these companies a huge advantage over their station market. The childs brain is under constant development and when they are exposed to so many advertisements daily for these fun, exciting foods that come with toys and feelings of fun, they are bound to give in do to their sheer mental capacity.In Eric Schlossers article Your Trusted Friends he states, The typical American child instantly spends about twenty-one hours a week watching television- roughly one and a half mont hs of TV a year (193). This being said, children are seeing hundreds of these brainwashing commercials a week. Fast food corporations are middling much stealing from the helpless with out any repercussions. Without any restrictions theses billion dollar empires are going to continue to target the heart of America, which will inevitably leading to a completely yellow nation who is blind by the advertisements.It is time mortal steps in and makes a remove to benefit those who are suffering the most from this outrageous marketing scheme, our nations youth. That just aboutone I speak of is the government. We need stricter policies on advertisements and target audiences. Its one amour for an adult male to make a decision to eat the unhealthy food offered by these companies. Being an adult he should be able to understand the consequences of eating fast food. Its the eight-year-old child who does not.If fast food companies are going to base their marketing campaigns around children th ey should be wedded to help support positive programs for theses children such as schools physical education, spend programs and other activities that will teach kids to become active. The government needs to contemplate a plan that would implement strict tax laws on marketing campaigns directed at younger audiences we could use these tax dollars for these types of programs that would counter the personal effects these companies products are having on the kid.I doubt parents would feel as poisonous giving McDonalds their money for non-nutritious food if they new a few pennies out of the cost of a cheeseburger would be going to her childs dewy-eyed school P. E. fund. Kids will always love toys, fun foods and a able time and these companies know that. There is no stopping the marketing that will be pushed at these kids. But what we can do is hold the companies obligated and demand that they give back.Our country over the past decade has been done everything from wars to recess ions and the last thing we need is to only worsen the poor health of our country due to fast food. Our most impressionable citizens, our youth, are being flooded every day by the intense marketing schemes from fast food companies daily. These empires that have been built on our bad eating habits and poor decisions are only going to get worse and effect our children as well grandchildren if we dont start finding solutions to counteract what these companies our doing to us.And I say counteract because we cannot bring these companies down. What we can do is hold them responsible and demand that they give a fraction of what they put into these giant marketing campaigns back to our nations children and the programs that are needed to keep them healthy. If we are going to make certain that our country lasts we must make fast food companies more responsible for the elaborate schemes they direct at our children. With some push and demanding of change from our government concerning this iss ue we can ensure the in store(predicate) health of our country.