Barista vs Caffe Coffe Day Essay

MILAN The following name is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier launch providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as cumulation communication.For further information on the article content or on the institute please clickhttp//www.skylinecollege.com/ to go through the official college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 2009) on the topic Barista Vs Caf cocoa day a comparative Study.Summary The objective of the thesis is To compargon and study Barista & Caf java twenty-four hour period, identify areas of excellence and areas needing profit and append suggestions for such advance. The aim of this Thesis is to successfully compare two prominent serve well orbit companies on a common platform, analyze their diddleing and performance, and highl ight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Caf coffee bean daytime were chosen because of their identical pattern of functioning and growth. They are the only two major players in the study burnt umber caf industry, and their customers consider two as interchangeable betrays. This is why it is important to study how these brands differentiate themselves from all(prenominal) other, and attempt to improve brand loyalty amongst their customers.For the purpose of this study, I prepared a questionnaire, to find out the relevant primary data pertaining to the functioning and move arounding of both Barista and Caf Coffee sidereal day.The data was collected establish on information provided by1. The management of the organization.2. Customers visiting Barista and Caf Coffee twenty-four hours outlets.Besides the primary data collected with the helper of the questionnaire, I have similarly collected the relevant s econdary data from diverse ancestors like magazines, books and Internet and newspapers. Based on the relevant primary and secondary data, a comparative psychoanalysis has been done so as to find out the areas of excellence and areas of improvement of both organizations.The areas of excellence and improvement have been identified based on factual information, in light of which recommendations and suggestions have been provided for the overall improvement of the organizations in the future.This Thesis is conducted in Gurgaon, India so the information is relative to this city.The main objectives could be1. To understand grocery performance of Barista & Caf Coffee twenty-four hours.2. To do a SWOT analysis.3. To understand consumer perceptual experience.4. To analyze there target consumer& selling mix(7Ps).Conclusion Areas of ExcellenceBoth cafs have certain areas where they have been consistently performing well. These are essentially the strengths of the brand, and Barista & Ca f Coffee Day need to capitalize on these strengths to extend their commercialise component part and brand loyalty. The main areas of excellence, based on the Case Studies & Market Survey, have been identified as followsBarista1. Strong tick ImageBarista has a strengthened and clear brand role. Their customers corporation easily identify and relate to the Barista brand. This helps increase and maintain brand loyalty. 2. Excellent benevolent ResourceAccording to the survey, Barista have an excellent rating for the service and demeanor of their staff. This is a huge advantage, especially in a service organization. Barista must strive to glide by this advantage. 3. ambiance & DcorA nonher significant area of excellence is the kind of ambience and dcor Barista cafs have. Respondents to the survey, including whose who chose Caf Coffee Day as their choice of caf gave Barista a near perfect rating for their Ambience & Dcor. 4. Strong base for expansion & growth Barista have work ed hard on heir brand attri scarcee and human resources, and have a strong base for future expansion and growth- whether subjectly or internationally.Caf Coffee Day1. Highly rated Taste & Quality of productsCaf Coffee Day got a high rating in the trade survey, for the Taste & Quality of their products. If they work on this aspect, there is huge latent for them to attract customers, in force(p) based on the taste and quality of products. This is also helped by the fact that they grow their own coffee beans, and this provides an important base for future expansion and growth. Caf Coffee Day even won the Barista Coffee- Making backing for the Best Coffee.2. Value for money propositionCaf Coffee Day is projected as an inexpensive brand. This dodging has worked highly well so far, and Caf Coffee Day got a high rating, both for their prices and for their value for money, in the market survey.3. Strong youth orientationThe Caf Coffee Day brand is, and always has been, extremely you th- oriented. In a country where over 40% of the population is under the age of 20, there is huge potential for Caf Coffee Day to become one of the countrys largest youth brands. The untapped market share and potential for growth is enormous.Areas Needing ImprovementBoth Barista and Caf Coffee Day have under performed or not lived up to potential in certain areas. The areas are weaknesses, which need to be improved upon, as that both can eliminate any disadvantage that may have, and improve customer satisfaction. The mail areas needing improvement, based on the Case Studies & Market Survey, have been identified as followsBarista1. Average taste & quality of productsAccording to the market survey, other than their Dessert, Barista got only an average rating for the taste & quality of their products. Considering their strong brand image of cosmos the coffee- lovers traditional caf, they have not performed up to expectations in this area. 2. Perceived as an pricy brandCustomer percep tions of Baristas prices and value for money are quite negative. Even though the prices of Barista and Caf Coffee Day are just about identical, Barista is still comprehend as the more expensive brand. 3. Inconvenient actors line processOn a little note, Baristas self- service delivery process received almost unanimous complaints from respondents of the market survey. They found it inconvenient to go back to the counter just to receive their order.Caf Coffee Day1. Weak brand imageThe Caf Coffee Day brand, although clearly a youth- oriented brand, lacks the actor and strength expected to maintain brand loyalty. The brand doesnt project a clear image to customers about what Caf Coffee Day is all about. This could prove as a deterrent during future national and international expansion. 2. Inefficient human resourcesAccording to the market survey, Caf Coffee Days staff received only an average rating for their behavior and service. Caf Coffee Day needs to work hard at this aspect, e specially considering they are a service sector organization that is looking at large expansion. 3. Ambience & DcorThe Ambience & Dcor of Caf Coffee Day outlets received a below- average rating from respondents of the market survey. A lot of respondents did not like the fact that Caf Coffee Day outlets and literature served as fix space for a lot of advertising and promotions. They felt as if the cafs had been hijacked just for advertising.Recommendation & SuggestionsBarista Barista has an extremely strong brand image, but they need to work hard on improving their customer perception of being and expensive brand. Barista and Caf Coffee Day have almost identical pricing, but Barista is still perceived as the more expensive brand. Thats why my first recommendation for Barista is, to carry out a promotion campaign to ensure that their target market is well aware of their current low prices. This would help change customer perception and turn Barista into an affordable brand. Another backlash of having such a strong traditional caf brand image is that customers have very high expectations of the taste & quality of products. Barista needs to work hard at this aspect, especially for coffee and eatables products. My second recommendation is for Barista to look at its coffee beans suppliers and coffee brewing process to ensure that it is the best it can be. This is especially important considering the international expansion Barista is undertaking. Barista should also look at the Taj, their national suppliers for eatables and desserts, and either improve the taste & quality of eatable, or look at another supplier- because as of now, they are not living up to expectations, and losing customers to Caf Coffee Day. On a smaller note the Barista delivery process should change, so that a caf attendant delivers the coffee to the table. This may seem insignificant, but it can go a long way in improving customer satisfaction.Caf Coffee Day Caf Coffee Day has done extremel y well so far to project itself as an affordable youth- oriented brand. But there are still certain areas where their brand needs to be practically stronger. With regard to the physical evidence associated with the brand, Caf Coffee Day needs to do a lot of work if they hope to catch up with Barista. My first recommendation for Caf Coffee Day is to clean up the dcor at every outlet, wherever unnecessary advertising is taking place. Although it might be an important source of revenue, long-term customer perception of the brand isnt very positive. Caf Coffee Day would do wear to provide promotional space for its partners with the use of clever collaborations, and not printed advertisements and posters everywhere. My second recommendation is that Caf Coffee Day looks at its current recruitment, selection and most importantly, its current training policies. Customers are not happy with the behavior and service of the staff, and Caf Coffee Day is lagging far behind Barista is this aspect.*The above article was extracted from dissertations in Marketing, Finance, Human Resources, Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).Introduction to ccdThe First Caf Coffee Day logotype a bright red cube with a green stroke above e in Caf Coffee Day. The word Caf was made to appear dominant to indicate Caf Coffee Days introduction of Caf culture in India. The font used for Caf is called SLURRY the font looks as though the garner have congealed or coagulated out of liquid. The current logo includes a dialogue nook which highlights the connection between coffee and conversations. This logo also reflects their current tag line, A lot can happen over coffee.The logo of CCD has been changed recently, this has been done in line with the increased competition and also for the victorian conveying of the message that Caf Coffee Day desires to tell to its customer. The famo us Caf Coffee Day squared logo has got a fresh new avatar a Dialogue Box with the words Caf Coffee Day written in a distinct, specially created font. The new trendy dialogue logo symbolizes the essence of what a Caf Coffee Day caf is all really all about a perfect place to decompress and dialogue. And as we all know, a lot does happen over coffeeVertical integrationThe federation is known for being vertically integrated to cut greets from owning the plantations,2 growing the coffee,2 devising the coffee machines3 to making the furniture for the outlets.2The machines cost them pic1.2 lakh each, which they say is half the cost of an imported coffee machine.3 The maintenance cost of CCDs machines is also less than foreign machines.3OutletsThe first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.4 Following this, CCD crossed over 1000 cafs throughout the nation by 2011. They currently have (as of August 2012) 1319 outlets spread across 28 states of India.5 The number increases almost every week. A quantity on their official website (Cafecoffeeday.com) keeps continuous track of the number.