I have questions in Marketing that I need to answer. Marketing Assignment

I have questions in Marketing that I need to answer. Marketing - Assignment Example 3. A quality marketing plan focuses on such things as brand recognition or returning customers and focuses strategy on developing and continuing relationships with consumers while also cultivating new relationships. It involves pleasing the customer, using experience and reinforcing relationships with consumers. 4. The primary goal of publicity is to get attention through the use of the media; it is a form or public relations but is not necessary in public relations. Public relations use the media to help shape opinion; companies may use PR as a way to get out a campaign that makes them appear more favorable, such as charity donation or environmental efforts. It is usually carefully crafted so as to enhance appearance. 5. Strategic marketing plans must be aware of what the public would perceive as wrong and right, favorable to their moral standard as a majority or unfavorable due to an ethical reason. Any marketing campaign with the possibility of getting some degree of unfavorable attention due to an ethical issue should plan ahead and try to circumvent and plan for that negativity as much as possible. An example for this might be a new line of fur coats, and planning for complaints and criticism in the media from PETA. 6. Reasons products fail might be a poor marketing campaign, poor timing, and cost vs. quality in a competitive market, introducing a similar product in a category already supersaturated or not living up to initial marketing hype. 7. Three ways to move a product through a life cycle is focusing on a primary demand for the product category with limited models and penetration prices, gaining wider distribution through promotion when profits are at their peak and offering large promotions to consumers once the product has matured. 8. Retailers are also in the business of making money and being successful and are